The Importance of Online Reputation Management

What is Online Reputation Management?

Making sure that when people search for your or your business online, they see positive content. This means you make a good impression on your friends, customers, employers, colleagues – anyone who searches for you online. If you have bad reviews, forums, images, blogs or websites about you, a good online reputation management company like Pure Reputation can make them disappear. They also manage your social media pages and blogs ensuring that everything is handled by a professional.

How Important is your Online Reputation?

Online Reputation is essential for any business. While SEO is about getting traffic from generic keywords, ORM is about protecting your brand term. Online Reputation Management affects your business online, your employees perception of your business and even your share price. For a celebrity or business person a good reputation can make or break their career. If you are going for an interview Pure Reputation can provide a reputation sweep, ensuring nothing negative comes up about you when it matters most.

I’m ethical and have a good reputation, should I be concerned?

Offering a good service or product does not necessarily mean that negative content won’t be created out of malice either by disgruntled employees or competitors. Spending the manpower to constantly survey all social media pages and published content for anything potentially damaging simply isn’t an option for most businesses without specialised staff in this field and so SMEs in particular outsource this role to third parties. Online reputation management companies are essentially a niche of PR that are primarily concerned with submerging damaging content in the depths of the Internet and can cost less than you may think.

What makes Pure Reputation different?

Pure Reputation utilise the latest SEO methods whilst acting as a radar for potentially damaging threads, posts, websites, reviews, and more. This two-pronged method ensures that anyone searching for you will see exactly what you want them to see within a matter of months. What we can’t push down, we will delete.

 

 

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