The social media landscape is very dynamic. New trends and updates in features and tools are introduced on platforms every now and then. But thankfully, there is also no dearth of social media tools that will help you stay on top of your game.
However, you are not the only brand trying to onboard new customers and grow your business. All social media channels are brimming with competition for more customers and you need to step up your campaigns to fulfill this goal. Moreover, this year, influencer marketing and user-generated content will be huge in the social media industry.
Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms. These free platforms provide you with the opportunity to share your brands and convert users and visitors into customers. Here’s a list of some helpful social media tools that will help you keep your social media game strong.
BuzzSumo
This is a tool used to measure social reach and comes with a number of features such as brand monitoring, content insights, and competitor research. BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates with and optimizes your content marketing strategy to drive engagement.
This tool includes topics content overview, analysis of your content across various social media platforms, snapshots of most shared domains by the social network. It also allows you to analyze the content length, headlines, and publishing dates and use their reports can gain important insights to enhance online reputation management campaigns.
This tool also makes research easier. You know where you stand when you have intelligence on your competitor. This comes in the form of ‘most shared content of competitor’, ‘content amplifiers’ details’, ‘competitor content performance reports’ and ‘competitor comparison reports’.
Buffer Reply
Buffer is a social media tool to drive a campaign involving different social media platforms. One of the tools that Buffer offers for driving traction is Buffer Reply. It comes with features that make it convenient for you to manage conversations across social media inboxes through one platform. With customer service management going mainstream on social media, this tool offers just the features to help you do that.
With Buffer Reply you can get full overviews of conversations with customers and can also use this tool to engage with your audience through this platform. This reputation management tool also offers a tool called Analyze. It helps you track your performance through meaningful stats and facts on your social media marketing and get insights on which content performs best.
Hootsuite
Hootsuite provides an automated scheduling tool to maintain your social media presence and has many benefits, as well as drawbacks. This exciting product is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube, and Pinterest. It has been on the market for a while, and links that go through Hootsuite don’t have link authority because they go through their website.
Unbox Social
Unbox social is used for Social media analytics, reporting, Influencer tracking, performance analysis. This offers an in-depth analysis that other tools don’t provide. Unbox Social is a social media analytical tool that gives you an in-depth analysis of your handles on Facebook, YouTube, and Instagram. Using this tool is pretty easy and you can track various metrics to measure your performance. Apart from that, the metrics are also bifurcated on the basis of audience, stories, and posts.
Pure Reputation 