The social media landscape is very dynamic. New trends and updates in features and tools are introduced on platforms every now and then. But thankfully, there is also no dearth of social media tools that will help you stay on top of your game.

However, you are not the only brand trying to onboard new customers and grow your business. All social media channels are brimming with competition for more customers and you need to step up your campaigns to fulfill this goal. Moreover, this year, influencer marketing and user-generated content will be huge in the social media industry.

Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms. These free platforms provide you with the opportunity to share your brands and convert users and visitors into customers. Here’s a list of some helpful social media tools that will help you keep your social media game strong.


This is a tool used to measure social reach and comes with a number of features such as brand monitoring, content insights, and competitor research. BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates with and optimizes your content marketing strategy to drive engagement.
This tool includes topics content overview, analysis of your content across various social media platforms, snapshots of most shared domains by the social network. It also allows you to analyze the content length, headlines, and publishing dates and use their reports can gain important insights to enhance online reputation management campaigns.
This tool also makes research easier. You know where you stand when you have intelligence on your competitor. This comes in the form of ‘most shared content of competitor’, ‘content amplifiers’ details’, ‘competitor content performance reports’ and ‘competitor comparison reports’.

Buffer Reply

Buffer is a social media tool to drive a campaign involving different social media platforms. One of the tools that Buffer offers for driving traction is Buffer Reply. It comes with features that make it convenient for you to manage conversations across social media inboxes through one platform. With customer service management going mainstream on social media, this tool offers just the features to help you do that.

With Buffer Reply you can get full overviews of conversations with customers and can also use this tool to engage with your audience through this platform. This reputation management tool also offers a tool called Analyze. It helps you track your performance through meaningful stats and facts on your social media marketing and get insights on which content performs best.


Hootsuite provides an automated scheduling tool to maintain your social media presence and has many benefits, as well as drawbacks. This exciting product is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube, and Pinterest. It has been on the market for a while, and links that go through Hootsuite don’t have link authority because they go through their website.

Unbox Social

Unbox social is used for Social media analytics, reporting, Influencer tracking, performance analysis. This offers an in-depth analysis that other tools don’t provide. Unbox Social is a social media analytical tool that gives you an in-depth analysis of your handles on Facebook, YouTube, and Instagram. Using this tool is pretty easy and you can track various metrics to measure your performance. Apart from that, the metrics are also bifurcated on the basis of audience, stories, and posts.

Find out more about the best online reputation management tools to use on the Pure Reputation website. You can also contact our team for help and advice with online reputation management issues. Follow our agency on the Pure Reputation Twitter and like us on the Pure Reputation Facebook page here. You can also connect with us on the Pure Reputation Crunchbase page.

Understanding the Need to Protect Your Personal Reputation Online


Today’s world is one that is dominated by the internet and social media. Whether you are a businessman or a professional, there has never been a more crucial time for you to actively manage your reputation online. Your reputation is a critical asset. Cultivating a positive one means being able to engender trust and credibility to the people that you interact with on a regular basis, to your customers, to your audiences, and to the community in general.

However, it is easy to get your reputation damaged too. Many times, people have been involved in a crisis which resulted in their online reputation being badly damaged. If this happens, you will need to act as soon as possible to ensure that the damage is addressed. The last thing you want is to wait for things to escalate to such a point where it is beyond repair especially in this day and age where data and information have a tendency to remain online forever.

Managing your online reputation7.jpgA good way to ensure that you are able to protect yourself and reputation on the web is through an effective online reputations strategy. Most businesses and personalities today employ the help of these companies to make sure that they maintain a good image on the web. What you get is a provider that will manage and monitor your presence online.

Consumers calling the shots


The presence of the internet has immensely changed and overhauled how things used to work especially when it comes to business and personal reputation. Users now call the shots since how they, the public view you or your business can make or break you. This is also the reason why you need to take proactive action to make sure that your reviews and reputation on the web are managed right.

Importance of positive online reviews and write-ups


Potential customers use the internet to find out more about people, companies, brands, products, and services before they make any decision. This is why there is all the more need for you to protect yourself against negative content from a range of sources. Having the power to chose what you want people to see and what you don’t want people to see when they search for you is important.

People do not want to do business with your or work for you if you have less than stellar reputation. Old news stories from the past or websites publishing your personal information can harm you immensely by misrepresenting you. Negative information about you will only cause potential customers and clients to trust you less or worse, lose their trust in you.


You wouldn’t want to wait for all these negative press and reviews against you to build up to such a point where it is going to be too hard to fix. You will find that it is so much cheaper to cultivate, manage, and maintain a good online reputation than repairing a damaged one.

It is important to understand that while getting negative reviews and write-ups is certainly not ideal, it is something that is quite inevitable. The key is to have a reliable online reputation management strategy.

Watch our video below to learn more.

Pure Reputation agency is based in Liverpool Street. We have been established for years and are experts in helping individuals control their name online. Follow Pure Reputation on Crunchbase or join our network on the Pure Reputation LinkedIn page here. Find out more about online reputation management here.

Controlling Your Online Reputation

Pure Reputation are an online reputation management company based in London. We have years of experience working with individuals and companies around the world to improve their online reputations. We can also establish your name or the name of your product so people can find you easily. If you want to be forgotten, we can help with that too.

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Pure Reputation agency specialise in removing negative third party content safely and with the approval of Google and the website itself. We work on your behalf so you can get on with what’s important, running your business. If you want to be found on Google Maps or want to control your Google Reviews, we can help. Depending on your individual needs, content can either be de-indexed or deleted. We can also displace existing news stories with new ones, to refresh your online presence. If you are releasing a book or app, then we can make sure people see it when they search online. We can also monitor your name, so if anything negative does come up, you are the first to know.

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Google Suggest repair is also a service we offer, removing negative suggestions like ‘scam’ which send visitors off to search pages where there is bad press about you. This is an ongoing process, although some suggestions can be removed more quickly for a one-off fee. Talk to us about what needs to be done today. Visit the Pure Reputation agency website and fill out our contact form. You can also chat with us on our website.

For our proposals and information, visit Pure Reputation on Slideshare. Follow Pure Reputation on Instagram and read the Pure Reputation reviews blog for more.