ONLINE REPUTATION MANAGEMENT: SOCIAL MEDIA MONITORING TOOLS REVIEW

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The social media landscape is very dynamic. New trends and updates in features and tools are introduced on platforms every now and then. But thankfully, there is also no dearth of social media tools that will help you stay on top of your game.

However, you are not the only brand trying to onboard new customers and grow your business. All social media channels are brimming with competition for more customers and you need to step up your campaigns to fulfill this goal. Moreover, this year, influencer marketing and user-generated content will be huge in the social media industry.

Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms. These free platforms provide you with the opportunity to share your brands and convert users and visitors into customers. Here’s a list of some helpful social media tools that will help you keep your social media game strong.

BuzzSumo

This is a tool used to measure social reach and comes with a number of features such as brand monitoring, content insights, and competitor research. BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates with and optimizes your content marketing strategy to drive engagement.
This tool includes topics content overview, analysis of your content across various social media platforms, snapshots of most shared domains by the social network. It also allows you to analyze the content length, headlines, and publishing dates and use their reports can gain important insights to enhance online reputation management campaigns.
This tool also makes research easier. You know where you stand when you have intelligence on your competitor. This comes in the form of ‘most shared content of competitor’, ‘content amplifiers’ details’, ‘competitor content performance reports’ and ‘competitor comparison reports’.

Buffer Reply

Buffer is a social media tool to drive a campaign involving different social media platforms. One of the tools that Buffer offers for driving traction is Buffer Reply. It comes with features that make it convenient for you to manage conversations across social media inboxes through one platform. With customer service management going mainstream on social media, this tool offers just the features to help you do that.

With Buffer Reply you can get full overviews of conversations with customers and can also use this tool to engage with your audience through this platform. This reputation management tool also offers a tool called Analyze. It helps you track your performance through meaningful stats and facts on your social media marketing and get insights on which content performs best.

Hootsuite

Hootsuite provides an automated scheduling tool to maintain your social media presence and has many benefits, as well as drawbacks. This exciting product is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube, and Pinterest. It has been on the market for a while, and links that go through Hootsuite don’t have link authority because they go through their website.

Unbox Social

Unbox social is used for Social media analytics, reporting, Influencer tracking, performance analysis. This offers an in-depth analysis that other tools don’t provide. Unbox Social is a social media analytical tool that gives you an in-depth analysis of your handles on Facebook, YouTube, and Instagram. Using this tool is pretty easy and you can track various metrics to measure your performance. Apart from that, the metrics are also bifurcated on the basis of audience, stories, and posts.

Find out more about the best online reputation management tools to use on the Pure Reputation website. You can also contact our team for help and advice with online reputation management issues. Follow our agency on the Pure Reputation Twitter and like us on the Pure Reputation Facebook page here. You can also connect with us on the Pure Reputation Crunchbase page.

Online Reputation Management for Company Owners

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Online reputation management is important for directors of companies, sole traders and businessmen because people look you up to see your track record. Your online presence, as well as your company’s, determines whether you get the deal or not.

Many people wait until there is something negative or unwanted personal content about them appearing on Google because they consider doing any kind of positive content promotion, and then try doing it themselves. However, they find it time consuming and rarely achieve the desired results. Social media may seem straight forward but if you do not have an experienced agency doing it with you, you will miss essential steps to success, like having an underlying strategy and optimising them pages and posts on them.

A tell-tail sign of needing positive content promotion is seeing companies house or Duedil pages appearing for your name. These kinds of pages should be on page 3. Page 1 pages should be the ones you want people to see, and be supported by page 2 assets.

Find out more about our approach to positive content promotion, what is a positive asset network and how we keep our clients in the loop and with all their login details at all times on the Pure Reputation online reputation management website today. Find out more about Pure Reputation on LinkedIn and connect with Pure Reputation on Crunchbase.

Improve Your Google Suggest Results

Negative Google Suggestion Repair with Pure Reputation

Pure Reputation specialise in removing negative Google Suggest results. We carry this out for both individuals and companies around the world by our in house team. All work is done confidentially and using the latest tried and tested methods. Our approach to solving the Google Suggest problem works. We can also show you how to use Google Suggest control to your advantage for increasing sales.

Even if someone is not checking up on your company and page 1 of Google is completely clear for your name online, before they have even completed typing in their search they may find a negative suggestion pop up. This leads them to another results page, one containing negative content. Finding this may lead to a cancellation, even if they have already bought from you.

Google Suggest repair ensures that you:

  • do not lose business from negative suggestions
  • increase your sales by having a clean reputation
  • keep the sales you already made from being cancelled

If you work for a company that has an online marketing budget set aside for SEO, PPC or Social Media then you take your online sales seriously. Working with a specialist Google Suggest agency like Pure Reputation will maximise your return from other channels and improve your online reputation. We ensure the user journey is smooth from when customers first hear of you to when they are writing their own positive reviews of your company!

Pure Reputation use the latest Google safe methods to remove unwanted suggestions appearing in Google Autosuggest results. We use real local people to search what you want, allowing us to craft the Google results in our favour and take advantage of Google algorithms, instead of fight against them! Find out more by contacting the Google Suggest repair team at Pure Reputation today.

Watch this video from Pure Reputation London ageny to find out more about our approach to online reputation management