Dealing with Negative Reviews
There are few people who have not encountered some form of slander, or trolling on the internet. It’s possible to look down the comments section of almost any YouTube video and find an arguement; it seems that this has become the new form of social engagement for many. If you are fortunate enough to be able to moderate a string of comments on your own online assets, then this isn’t a real problem as much as it is simply a pain. If comments regarding you personally, or your business, appear elsewhere, you really do have a problem on your hands.
The most important thing is not to add fuel to fire. As tempting as it may be to try and stand up for yourself, you are merely exacting another reply, likely repetitive, and filling the page with more content thereby making it more likely to show up in search engines. To put it simply, let’s take this example.
- Villain writes 300 words of negative content about your business.
- You reply with 300 in defense of your brand.
- Another villain, and the original villain, both add another 300 each debunking your response.
- Stages 2 and 3 often repeat, increasing on-page content exponentially.
Now, that quickly became a total of 2400 words of predominantly damaging content that search engines will be actively indexing, full of your name or your company. This creates an association that can lead to it showing up above your controlled pages, social media, etc. If you don’t reply, this figure stays at 300, perhaps someone else adds something, but it doesn’t spiral exponentially into a jousting match. If the page starts showing up, an agency such as Pure Reputation needs to push it down the search results by creating multiple times as much positive, controlled content. Make sense? No matter how infuriating it is to see, be responsible and don’t make things worse for yourself. Removing bad reviews is not easy, but it is possible in some instances.
What about Yahoo Answers and Yelp Reviews?
If you are unfortunate enough to have a negative thread on either of the above, we can help. Yahoo Answers and Yelp Reviews are extremely powerful and have high page ranks. This basically means that they are very likely to start showing up on page one of your search. If you search for your company and a negative Yahoo or Yelp is on pages one or two you may want to read about how to delete a question on Yahoo Answers and get in touch with someone who can help. Thank you for reading our blog and also visit the Pure Reputation website.